LIVING WELL Magazine

Among Affluent Americans, Print Media Is Tops

Death of Traditional Outlets Has Been Greatly Exaggerated

By: Stephen Kraus, Bob Shullman, Ad Age Blogs
Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media.

4 Steps to Help Control Your Diabetes

By Brent Trice, The Diabetic Shoppe, Texoma LIVING WELL Magazine

Have you ever heard the statement, “It’s just a small case of diabetes?” Taking diabetes lightly can be a costly mistake.

Why Choose An AudigyCertified™ Doctor of Audiology?
Dr. Amin Musani, Au.D., Texoma LIVING WELL Magazine (formerly SENIOR Magazine)

AudigyCertified™ Doctors of Audiology possess the highest credentials and are among the country’s most experienced Doctors of Audiology.

Andropause: The Age of Male Decline is Coming Sooner Than You Think
Lisa Houk, FNP, BC, Nurse Practitioner, North Texas Family Medicine, Texoma LIVING WELL Magazine (formerly SENIOR Magazine)

You laughed about it when you were younger, but now you seem to be fighting the urge to dye your hair and buy something that goes really fast.

Heart in Motion

Medical Center of McKinney’s ER and Cath Lab teams restarted Wanda Lester’s heart 12 times

Courtesy Medical Center of McKinney, Texoma and Collin LIVING WELL Magazines (formerly SENIOR Magazine)

When Wanda Lester went to bed on March 29, 2010, she felt just fine and never dreamed what the following morning would bring. Looking back later, she realized the significance of the ensuing morning and, that it could easily have been her last.

Closing the Coverage Gap in Medicare Part D

Mark Johnson, R.CPhT, Axtell-Rite Pharmacy, Texoma SENIOR MAGAZINE

The Affordable Care Act includes provisions to close the Medicare Part D prescription drug coverage gap (also known as the “donut hole”) to make prescription drugs more affordable for people with Medicare. The first step in closing the coverage gap was the mailing of the one-time $250 rebate check to most people who reached the coverage gap in 2010. The second step to closing the coverage gap starts January 1, 2011.

It’s Not Just About the Patient

Jody Fountain, RN, Director of Clinical Services, First Texas Home Health, Texoma SENIOR Magazine

Being an administrator at First Texas Home Health, I have witnessed many caregiver/patient relationships and the daily hardships that they endure. The term and definition “Burden of Care” is a multi-dimensional response to the physical, psychological, emotional and financial stressors associated with the care giving experience. Examples of care giver burden include daily on-going patient assistance i.e. lifting, transferring, hygiene, cleaning, meals, isolation from social settings, loneliness, limited time for one self, financial stressors, etc.

Reverse mortgages, a financial tool for seniors

Courtesy AmeriState Bank, Texas SENIOR Magazine

AmeriState Bank received the prestigious 2009 Rising Star Award from 1st Reverse Mortgage USA®, a division of Cherry Creek Mortgage Company, Inc.

BE AWARE OF HOW YOUR ASSETS ARE TITLED WHEN USING A WILL FOR YOUR ESTATE PLAN

BY: M. Keywood Deese, Texoma SENIOR Magazine

If you and your spouse are using a Last Will and Testament as the cornerstone of your Estate Plan, be very careful about how your assets are titled. Most couples record their assets, like their residence and bank accounts, as owned “Jointly with the Right of Survivorship.” Therefore, at the first death, the survivor owns the home in accordance with the deed. The property will then pass under the survivor’s will to the ultimate heir.

If your customer demographic includes middle to upper income baby boomers 50 plus, we offer one of the most cost effective ways to reach your target audience in Grayson and Cooke Counties including Sherman, Denison, Gainesville, Tioga, Whitesboro and Collinsville in Texas, and Bryan and Carter Counties including Durant, Madill and Ardmore in Oklahoma. Not only will you have the effectiveness of your full color ad, you will also have the opportunity to give back to your community with educational and informative articles.

Our advertising categories include legal, financial, banks, medical, hospitals, home care, funeral and mortuary, home modification, senior housing options, hospice care, physicians, dental and local lifestyle. Space is limited.

To learn more, contact Josh Cates at 940-231-2220, or check out the Texoma SENIOR Magazine media kit at http://bit.ly/9KqeGV