What’s behind a successful franchise…like LIVING WELL Magazine
Except from “Why Franchising is So Successful,” by Jerry Wilkerson
Franchising crosses all lines of our society and embraces almost anyone who is ready, willing, and able to work.
In franchising, the success of both the franchisee and franchisor is truly dependent on the success of each other. The symbiotic relationship thrives on the willingness to prepare for success. Through consistent training, they strive to improve and to increase the system’s value. But each must be willing to invest in the other.
Successful franchisees must be captivated by the business in which they plan to invest and build a future. They should be infatuated with the force that goes into a thriving development, expansion, and basic commerce. They should possess charm, ability, experience, work habits, people skills, and that “burning in the belly” along with a willingness to give in order to receive.
Successful franchisors become so because they have come to wisdom through successes and failure alike. Very little wisdom emanates from success alone; therefore, when franchisees buy into the system, they are betting on the quality of the franchisors’ failures as much as the quality of their successes.
